Glazed and offensive


Did Krispy Kreme plan a benefit night for the KKK?

No, but a poorly-named promotion for one of their events had a lot of people questioning the company: an advertisement for a week’s worth of special events at a Krispy Kreme store in Hull, England listed February 18th as “KKK Wednesday.”

The acronym was meant to stand for “Krispy Kreme Klub,” a donut decorating activity planned for children during half-term, a week-long break from school for kids in the UK. Unfortunately, this was not made clear to customers, who began questioning why the donut makers were promoting an infamous hate group.

Krispy Kreme Klub

The promotion was posted on the Krispy Kreme UK’s Facebook page, where Facebook users began pointing out the unfortunate acronym. The post was removed this morning after the public backlash. A company spokesperson for Krispy Kreme called the ordeal a “completely unintentional oversight.”

To be fair, the KKK is an American hate group, and the questionable promotions took place in the UK. Still, the Klu Klux Klan is pretty well-known (and likely has subsets in England as well), which makes me inclined to say Krispy Kreme should have spotted this promotional faux pas from a mile away. I would go so far as to say if my company name was already 2 out of 3 K’s into being offensive, I would be actively avoiding any other “K” words. Clearly, Krispy Kreme is not in the same mindset.

Lesson to us all: double-check those acronyms. Don’t accidentally endorse the KKK.


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